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Tresor in Love

All about perfume > Lancôme > Tresor in Love

Perfume for women
Designed for : Lancôme
Perfumers: Véronique Nyberg and Dominique Ropion, IFF
Launching : april 2010
Olfactory group : floral, fruity

The youthful perfume for precious momentsStory
1990 – 2010: 20 years after Trésor, Lancôme proposes a fresh and fruity flanker for its successful fragrance. The heroine of Trésor IN LOVE is a luminous and cheerful young woman, free to fall in love uncompromisingly. She is both elegant and mischievous. Her perfume celebrates love spontaneously and with a modern style.

Bottle
The original Trésor bottle had grown more slender here. A black satin rose brings a feminine, almost girly touch to the whole.

Notes
Trésor’s composition has been reinterpreted, rid of its oriental facets, for a fresher and fruitier outcome. The rose is softened, ‘as fresh as morning dew’. It opens with beautiful chords of nectarine, bergamot, peach and sour pear which contribute to bring fruity waves of scent to the bouquet. The heart of the composition captures floral notes of Turkish rose and elegant jasmine. Cedar and musks close the fragrance.

Range
1, 1.7 and 3.4 oz. spray.

Tresor in Love 1

The ad campaign’s visuals feature Elettra Wiedemann (daughter of Isabella Rossellini, the face of Trésor in 1990) in the arms of her lover in a Parisian apartment, after the two of them have ‘escaped from a chic party’.

 
 
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