Belle Mag
 
 
 
 
 
 
Français
 
Homme by Guerlain
Homme by Guerlain

Concept
Man… such a refined animal

Created by...
Sylvaine DELACOURTE, Guerlain Fragrance Creation Director
And Thierry WASSER, the new in-house perfumer

Launch
September 2008

Fragrance
A raw freshness : citrus, aromatic, woody

Guerlain launched a new perfume for men called unequivocally Homme.

The brand owned by LVMH has the ambition of making it a pillar fragrance on a similar standing as L'Instant and has invested in it accordingly. The main concept is that this man recognizes that he has a dual nature, both human and animal.......

Image
Homme by Guerlain 1

The TV advertising shot by Jean-Paul Goude will playfully suggest this idea by showing a man drinking at a water hole in the jungle alongside wild animals.

Notes

"It's an original freshness, long-lasting, vibrant and fluid. We created this fragrance path to show it's direct and simultaneously very faceted, with a wonderful trail and a lot of elegance."

The 3 main accords that compose the fragrance path
A vibrating and magnetic freshness inspired by the famous "mojito" cocktail

A fresh floral note, astonishing and familiar, for a subtle facet and surprising sophistication

Green woody note as an essential masculine element to create addiction around the freshness and make it last

The bottle
Homme by Guerlain 2

Designed by... PININFARINA a legend in the masculine luxury universe
especially in the automotive sector and working for the first time on a bottle of perfume

The Complementary Product Range
30ml Eau de parfum, 50ml and 80 ml Eau de Toilette Spray
75ml Deodorant Stick Alcohol Free and 150ml Hair&Body wash

 
 
Related Articles
Search
Search within the site
Find
 
Register free to receive our official newsletter
Sign up