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2013 - 06 - Dove Men+Care

New beauty products for men > Dove Men+Care

60% of men are unknowingly torturing their faces by washing with regular soap, dragging razors on their bare skin, slapping on alcohol-rich aftershave, or neglecting to moisturize.

Caring for facial skin is essential to men today but they continue to subject their skin to harsh outdoor elements, including sun exposure and strong wind. Moreover, of the 90% of men who shave weekly, most experience uncomfortable or damaging results such as razor burn, irritation or dry skin that affect their face.

Dove Men+Care® products are for today’s real man who is not a celebrity, top athlete or model, but a busy man leading a full life – and his face tells his story. The NEW Dove Men+Care® Face Range cares for skin so that men can put their best faces forward.

The new dermatologist-tested Dove Men+Care® Face Range is designed to care for men’s skin in three easy steps to fit simply into men’s grooming routines:

Step 1: Facial Cleansing / Facial Cleansing
Unlike soap which can dry out your skin, these cleansing products are clinically proven to fight skin dryness and prevent discomfort from dryness.

Step 2: Shave Gel / Post Shave Balm
Effectively moisturize to help restore skin hydration. Instant relief from discomfort due to dryness

Step 3: Face Lotion
Provide fast absorbing moisturization. Hydrate+ formula provides broad spectrum SPF 15

The most common skin concerns for men are dryness, sensitivity, looking tired, blocked pores, blemishes and oily skin. The Dove Men+Care Face Range offers a variety of specific solutions designed for men’s different skin types and needs.

Hydrate +: advanced protection for dry skin to ensure it feels cared for and smooth .

Sensitive+: dermatologist tested to provide soothing relief from dryness .

 
 
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