All about make-up > Tips & Tricks > Max Magic Tips

When it comes right down to it, “makeup” is not too far removed from “magic” in the dictionary, so perhaps there’s a natural connection! Professional magician Max Herlant discovered makeup through the world of cabaret. Trained by Dany Sanz at the Christian Chauveau School, he first went to work for a cosmetics brand under a one-month contract and ended up staying 19 years! Upon leaving, he set out on his own to become makeup artist to the stars. An international expert on looking younger with makeup, Max Herlant is constantly perfecting new techniques to allow women to bring out their skin’s natural glow and emphasize their strengths, while making them look 5, 10 or even 15 years younger.

Max, darling of the French media, but above all a man who is passionate about women, is determined to provide them with the best and is exceptionally generous in sharing his experience and secrets.

With 25 years of experience, Max has created makeup looks for countless celebrities, such as Gisele Bûndchen, Karen Mulder, Hillary Clinton, Adriana Karembeu, and many others. Now, he brings his expertise to the Yves Rocher brand in order to teach women what he knows best: the art of enhancement.

“I want women to have fun with their makeup;
above all, to find it an absolute pleasure. ”

“The after-sales service, in my opinion, is a wealth of advice on how to perfectly apply your makeup: how to draw a flawless eyeliner line, apply your blush to sculpt your features, delineate your eyebrows as naturally as possible, give your lips a sensuous outline, pair eyeshadow and lipstick… For every question, there’s a tip, a trick, a secret. I’ve come to know them and I’m ready to share them with you in this column. You’ll also discover that behind every product lies an unexpected use to provide a magical result: sun powder not only gives you a bronzed glow but can also be used as a concealer. Blush can also be applied to the earlobes. Eyeshadow can also give depth to your smile. And more…